There is an ongoing assumption that elderly communities are averse to technology, but that is not true. Could it be that the digital health companies are just not designing for their needs and/or improving educational outreach efforts to teach new tech advancements?
In past years, colleagues and I have been discussing the practicalities of using emerging technologies to address the growing issue of elderly loneliness and its implications and adaptations to the COVID-19 pandemic.
Technological advancements have offered remarkable opportunities to deliver care and maintain connections despite the need to stay physically separated. These tools can be integrated into crisis communications, public health responses, and healthcare programs to help the elderly communities. However, it must be done strategically and informed by the type of loneliness at play, environmental factors, socioeconomics, and technological literacy (including feedback to improve tech design and function).
What are ways your teams are creating frictionless experiences to connect to the elderly populations?